{"id":51,"date":"2026-04-22T00:31:10","date_gmt":"2026-04-22T00:31:10","guid":{"rendered":"https:\/\/ejrossdesigns.com\/?page_id=51"},"modified":"2026-05-11T12:52:16","modified_gmt":"2026-05-11T12:52:16","slug":"case-study","status":"publish","type":"page","link":"https:\/\/ejrossdesigns.com\/en\/case-study\/","title":{"rendered":"Todl"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.6″ background_color=”#111111″ background_image=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/04\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat|500||on|||||” text_text_color=”#c6a972″ text_font_size=”18px” text_letter_spacing=”3px” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

UX\/UI CASE STUDY<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f5f1eb” header_font_size=”70px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

TODL<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”22px” text_line_height=”1.8em” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Todl is an online thrift shopping experience designed to help families browse affordable clothing for toddlers, kids, and teens in a way that feels more modern, organized, and easy to navigate.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Details<\/h4>\n

Emmett Ross JR
2026 UX\/UI Case Study<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Categories<\/h4>\n

UX\/UI Design
Mobile App Design
Ecommerce Design<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”100%” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”100%” inner_max_width_last_edited=”on|desktop” custom_padding=”0px|5%|0px|5%” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-start-here-mockup.png” title_text=”Todl start here mockup” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(245,241,235,0.38)” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”flip” animation_direction=”right” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-why-choose-us-mobile-mockup.png” title_text=”Todl why choose us mobile mockup” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(245,241,235,0.38)” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”flip” animation_direction=”bottom” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-simple-mockup-mobile.png” title_text=”Todl simple mockup mobile” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(245,241,235,0.53)” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”flip” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Tocl-smart-mockup-mobile.png” title_text=”Tocl smart mockup mobile” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(245,241,235,0.38)” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”flip” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.6″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”Montserrat|600|||||||” header_font_size=”40px” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#111111″ header_2_font_size=”36px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

THE SHOPPING EXPERIENCE<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Designed with families in mind, the shopping experience focuses on making online thrift shopping feel easier, more modern, and less overwhelming. Todl was created to help users browse clothing more naturally through intentional organization, curated browsing, and intuitive navigation.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”1.8em” text_orientation=”center” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Todl explores how thoughtful UX\/UI design can improve online thrift shopping through clearer navigation, curated browsing, and a more family-focused digital experience.<\/p>\n

The project focused on creating a shopping experience that feels modern, organized, and approachable while helping users browse affordable fashion more naturally and efficiently.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|700|on||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” text_orientation=”center” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

CURATED BROWSING<\/h4>\n

Designed to help families quickly discover clothing through a more organized and visually streamlined shopping experience.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|700|on||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” text_orientation=”center” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

MODERN VISUAL DESIGN<\/h4>\n

A clean and approachable interface was designed to make browsing affordable fashion feel more engaging and easier to navigate.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|700|on||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” text_orientation=”center” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

SMART FILTERING<\/h4>\n

Filtering options help users browse by age group, style, and clothing preferences more efficiently.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|700|on||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” text_orientation=”center” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

USER-CENTERED SHOPPING<\/h4>\n

Every part of the experience was created with accessibility, simplicity, and everyday usability in mind.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 01″ _builder_version=”4.16″ background_color=”#f7f7f7″ custom_padding=”0px||0px|” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px|||” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”200px|10%||10%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.6″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#111111″ header_2_font_size=”44px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

SHOPPING FEATURES<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”2em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

Todl was designed to create a shopping experience that feels easier, more welcoming, and less overwhelming for families searching for affordable clothing online. Through curated browsing, smart filtering, and a modern shopping experience, the platform helps users discover styles more naturally while making browsing feel simpler and more organized.<\/p>\n

[\/et_pb_text][et_pb_blurb title=”Curated Browsing” use_icon=”on” font_icon=”||fa||900″ icon_color=”#111111″ icon_placement=”left” image_icon_width=”18px” content_max_width=”650px” _builder_version=”4.27.6″ header_font=”Montserrat||||” header_text_color=”#1a1a1a” header_font_size=”18px” custom_margin=”40px||0px|” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Smart Filtering” use_icon=”on” font_icon=”||fa||900″ icon_color=”#111111″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.6″ header_font=”Montserrat||||” header_text_color=”#1a1a1a” header_font_size=”18px” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Modern Shopping Experience” use_icon=”on” font_icon=”||divi||400″ icon_color=”#111111″ icon_placement=”left” image_icon_width=”18px” content_max_width=”650px” _builder_version=”4.27.6″ header_font=”Montserrat||||” header_text_color=”#1a1a1a” header_font_size=”18px” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”0px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-find-what-fits-mockup-1.png” title_text=”Todl find what fits mockup” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ module_alignment=”right” custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”6%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 02″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”#f7f7f7 44%|#ffffff 44%” background_color_gradient_start=”#f7f7f7″ background_color_gradient_start_position=”44%” background_color_gradient_end=”#ffffff” background_color_gradient_end_position=”44%” custom_padding=”110px|0px|110px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Feature Area” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-explore-mockup-1.png” title_text=”Todl explore mockup” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%||10%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|700|on||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” text_orientation=”center” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

EASY PRODUCT DISCOVERY<\/h4>\n

Todl was designed to help users browse clothing more naturally through curated categories, organized layouts, and simplified navigation.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|700|on||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” text_orientation=”center” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

FAMILY-FOCUSED SHOPPING<\/h4>\n

The experience focuses on making online thrift shopping feel more approachable for parents searching for affordable styles for different age groups.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|700|on||||||” header_4_text_color=”#111111″ header_4_font_size=”24px” text_orientation=”center” custom_margin=”||60px|” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

MODERN THRIFT EXPERIENCE<\/h4>\n

Through cleaner visuals and intentional UX\/UI decisions, Todl reimagines online thrift shopping in a way that feels more modern and engaging.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Image grid” _builder_version=”4.16″ background_color_gradient_direction=”90deg” background_image=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/04\/background-texture.jpg” custom_margin=”||78px|” custom_padding=”110px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”94%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”94%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-Shop-by-style-mockup-.png” title_text=”Todl Shop by style mockup” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-shop-by-style-mockup-web.png” title_text=”Todl shop by style mockup web” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”flip” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-find-what-fits-mockup.png” title_text=”Todl find what fits mockup” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”flip” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”94%” width_tablet=”80%” width_phone=”80%” width_last_edited=”on|desktop” max_width=”94%” max_width_tablet=”80%” max_width_phone=”80%” max_width_last_edited=”on|desktop” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-start-here-mockuo-mobile.png” title_text=”Todl start here mockuo mobile” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-filter-mockup.png” title_text=”Todl filter mockup” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”flip” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-header-homepage-mockup-2.png” title_text=”Todl header homepage mockup” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ custom_margin=”-340px|||143px||” custom_margin_tablet=”0px|||” custom_margin_phone=”0px|143px||143px||true” custom_margin_last_edited=”on|phone” custom_padding=”|2px||3px||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” animation_starting_opacity=”100%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote Section” _builder_version=”4.16″ custom_margin=”40px||50px|” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Quote” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.27.6″ text_font=”Montserrat||||||||” text_text_color=”#111111″ text_font_size=”24px” text_line_height=”1.8em” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Designing Todl was about more than creating a modern interface. The goal was to make online thrift shopping feel easier, more welcoming, and less overwhelming for families searching for affordable clothing.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature Section 03″ _builder_version=”4.16″ custom_margin=”|||” custom_padding=”0px||0px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Feature Area” module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-smart-mockup.png” title_text=”Todl smart mockup” align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%|5%|5%|5%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.6″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#111111″ header_2_font_size=”44px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”center” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

DESIGNED FOR FAMILIES<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#1a1a1a” text_font_size=”19px” text_line_height=”2em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Todl was designed with the understanding that shopping for growing families should feel simple, organized, and less stressful. The experience focuses on helping users browse affordable clothing more naturally through thoughtful organization, curated discovery, and a cleaner shopping interface that feels easy to navigate.<\/p>\n

The goal was not just to modernize online thrift shopping visually, but to create a platform that feels more approachable and comfortable for everyday users.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.27.6″ background_color=”#f7f7f7″ custom_margin=”|||” custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Statistic Area” _builder_version=”4.27.6″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#111111″ header_font_size=”38px” global_colors_info=”{}”]<\/p>\n

PROJECT REFLECTION<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#1a1a1a” text_font_size=”20px” text_line_height=”2em” global_colors_info=”{}”]<\/p>\n

Designing Todl reinforced the importance of creating digital experiences that feel approachable, organized, and easy to navigate for everyday users. Throughout the project, I learned how thoughtful UX\/UI decisions can simplify browsing experiences while creating stronger emotional connections with users.<\/p>\n

This project also helped me grow more intentionally as a designer by focusing not only on visual design, but on how design can improve comfort, usability, and overall user experience.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-Poftfolio-mockup.png” title_text=”Todl Poftfolio mockup” _builder_version=”4.27.6″ _module_preset=”default” custom_padding=”|||4px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.6″ background_color=”#353740″ custom_margin=”|||” custom_padding=”0px||120px|” global_colors_info=”{}”][et_pb_row admin_label=”Other Recent Works Area” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.6″ text_font=”Montserrat|on||on|” text_text_color=”#f5f1eb” text_font_size=”44px” text_line_height=”1.2em” header_font=”Montserrat||||||||” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

SELECTED PROJECTS<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#a8a29e” text_font_size=”20px” text_line_height=”1.8em” text_orientation=”center” background_layout=”dark” max_width=”600px” module_alignment=”center” custom_margin=”|||” global_colors_info=”{}”]<\/p>\n

A selection of UX\/UI projects focused on creating thoughtful, modern, and user-centered digital experiences.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ admin_label=”Other Recent Works Area” _builder_version=”4.16″ max_width=”80%” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Todl-explore-mockup-2.png” title_text=”Todl explore mockup” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(245,241,235,0.38)” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ custom_margin=”|-38px||||” custom_padding=”|59px||40px||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/ejrossdesigns.com\/wp-content\/uploads\/2026\/05\/Eatzly-refine-mockup-mobile.png” title_text=”Eatzly refine mockup mobile” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(245,241,235,0.53)” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.6″ width=”87.5%” custom_margin=”|27px||50px||” custom_padding=”|5px||||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact Form Section” _builder_version=”4.27.6″ background_color=”#111111″ custom_padding=”110px||110px|” animation_style=”zoom” animation_direction=”bottom” animation_intensity_zoom=”10%” global_module=”111″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.6″ text_font=”Montserrat||||||||” text_text_color=”#f5f1eb” text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”36px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

LET\u2019S BUILD SOMETHING THOUGHTFUL<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.6″ text_font=”Montserrat||||” text_text_color=”#a8a29e” text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

Interested in collaborating or starting a project? Let\u2019s create thoughtful digital experiences designed with clarity, usability, and modern visual design in mind.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Contact Form” _builder_version=”4.16″ animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_contact_form captcha=”off” email=”emmett.rossjr@gmail.com” success_message=”Thank you for reaching out. Your message has been received, and I\u2019ll get back to you as soon as possible.” submit_button_text=”Let’s Connect” module_id=”et_pb_contact_form_0″ _builder_version=”4.27.6″ form_field_background_color=”#a8a29e” form_field_text_color=”#1a1a1a” form_field_font=”Montserrat||||” form_field_font_size=”16px” custom_button=”on” button_text_color=”#f5f1eb” button_border_width=”5px” button_border_color=”#c6a972″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#f5f1eb” max_width=”800px” module_alignment=”center” animation_style=”fade” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-1px” box_shadow_color=”rgba(0,0,0,0.18)” form_background_color=”rgba(255,255,255,0)” global_colors_info=”{}”][et_pb_contact_field field_id=”Name” field_title=”Name” fullwidth_field=”on” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” fullwidth_field=”on” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Company” field_title=”Company Name” fullwidth_field=”on” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”4.16″ custom_margin=”||60px|” custom_padding=”|||” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

UX\/UI CASE STUDY TODL Todl is an online thrift shopping experience designed to help families browse affordable clothing for toddlers, kids, and teens in a way that feels more modern, organized, and easy to navigate.Details Emmett Ross JR2026 UX\/UI Case StudyCategories UX\/UI DesignMobile App DesignEcommerce DesignTHE SHOPPING EXPERIENCE Designed with families in mind, the shopping […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-51","page","type-page","status-publish","hentry"],"yoast_head":"\nEJ Ross Designs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ejrossdesigns.com\/en\/case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EJ Ross Designs\" \/>\n<meta property=\"og:description\" content=\"UX\/UI CASE STUDY TODL Todl is an online thrift shopping experience designed to help families browse affordable clothing for toddlers, kids, and teens in a way that feels more modern, organized, and easy to navigate.Details Emmett Ross JR2026 UX\/UI Case StudyCategories UX\/UI DesignMobile App DesignEcommerce DesignTHE SHOPPING EXPERIENCE Designed with families in mind, the shopping […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ejrossdesigns.com\/en\/case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"EJ Ross Designs\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T12:52:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ejrossdesigns.com\\\/case-study\\\/\",\"url\":\"https:\\\/\\\/ejrossdesigns.com\\\/case-study\\\/\",\"name\":\"EJ Ross Designs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ejrossdesigns.com\\\/#website\"},\"datePublished\":\"2026-04-22T00:31:10+00:00\",\"dateModified\":\"2026-05-11T12:52:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ejrossdesigns.com\\\/case-study\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ejrossdesigns.com\\\/case-study\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ejrossdesigns.com\\\/case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ejrossdesigns.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Todl\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ejrossdesigns.com\\\/#website\",\"url\":\"https:\\\/\\\/ejrossdesigns.com\\\/\",\"name\":\"EJ Ross Designs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ejrossdesigns.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EJ Ross Designs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ejrossdesigns.com\/en\/case-study\/","og_locale":"en_US","og_type":"article","og_title":"EJ Ross Designs","og_description":"UX\/UI CASE STUDY TODL Todl is an online thrift shopping experience designed to help families browse affordable clothing for toddlers, kids, and teens in a way that feels more modern, organized, and easy to navigate.Details Emmett Ross JR2026 UX\/UI Case StudyCategories UX\/UI DesignMobile App DesignEcommerce DesignTHE SHOPPING EXPERIENCE Designed with families in mind, the shopping […]","og_url":"https:\/\/ejrossdesigns.com\/en\/case-study\/","og_site_name":"EJ Ross Designs","article_modified_time":"2026-05-11T12:52:16+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ejrossdesigns.com\/case-study\/","url":"https:\/\/ejrossdesigns.com\/case-study\/","name":"EJ Ross Designs","isPartOf":{"@id":"https:\/\/ejrossdesigns.com\/#website"},"datePublished":"2026-04-22T00:31:10+00:00","dateModified":"2026-05-11T12:52:16+00:00","breadcrumb":{"@id":"https:\/\/ejrossdesigns.com\/case-study\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ejrossdesigns.com\/case-study\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ejrossdesigns.com\/case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ejrossdesigns.com\/"},{"@type":"ListItem","position":2,"name":"Todl"}]},{"@type":"WebSite","@id":"https:\/\/ejrossdesigns.com\/#website","url":"https:\/\/ejrossdesigns.com\/","name":"EJ Ross Designs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ejrossdesigns.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"}]}},"_links":{"self":[{"href":"https:\/\/ejrossdesigns.com\/en\/wp-json\/wp\/v2\/pages\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ejrossdesigns.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ejrossdesigns.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ejrossdesigns.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ejrossdesigns.com\/en\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":17,"href":"https:\/\/ejrossdesigns.com\/en\/wp-json\/wp\/v2\/pages\/51\/revisions"}],"predecessor-version":[{"id":326,"href":"https:\/\/ejrossdesigns.com\/en\/wp-json\/wp\/v2\/pages\/51\/revisions\/326"}],"wp:attachment":[{"href":"https:\/\/ejrossdesigns.com\/en\/wp-json\/wp\/v2\/media?parent=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}