UX/UI CASE STUDY
TODL
Todl is an online thrift shopping experience designed to help families browse affordable clothing for toddlers, kids, and teens in a way that feels more modern, organized, and easy to navigate.
Details
Emmett Ross JR
2026 UX/UI Case Study
Categories
UX/UI Design
Mobile App Design
Ecommerce Design
THE SHOPPING EXPERIENCE
Designed with families in mind, the shopping experience focuses on making online thrift shopping feel easier, more modern, and less overwhelming. Todl was created to help users browse clothing more naturally through intentional organization, curated browsing, and intuitive navigation.
Todl explores how thoughtful UX/UI design can improve online thrift shopping through clearer navigation, curated browsing, and a more family-focused digital experience.
The project focused on creating a shopping experience that feels modern, organized, and approachable while helping users browse affordable fashion more naturally and efficiently.
CURATED BROWSING
Designed to help families quickly discover clothing through a more organized and visually streamlined shopping experience.
MODERN VISUAL DESIGN
A clean and approachable interface was designed to make browsing affordable fashion feel more engaging and easier to navigate.
SMART FILTERING
Filtering options help users browse by age group, style, and clothing preferences more efficiently.
USER-CENTERED SHOPPING
Every part of the experience was created with accessibility, simplicity, and everyday usability in mind.
SHOPPING FEATURES
Todl was designed to create a shopping experience that feels easier, more welcoming, and less overwhelming for families searching for affordable clothing online. Through curated browsing, smart filtering, and a modern shopping experience, the platform helps users discover styles more naturally while making browsing feel simpler and more organized.
Curated Browsing
Smart Filtering
Modern Shopping Experience
EASY PRODUCT DISCOVERY
Todl was designed to help users browse clothing more naturally through curated categories, organized layouts, and simplified navigation.
FAMILY-FOCUSED SHOPPING
The experience focuses on making online thrift shopping feel more approachable for parents searching for affordable styles for different age groups.
MODERN THRIFT EXPERIENCE
Through cleaner visuals and intentional UX/UI decisions, Todl reimagines online thrift shopping in a way that feels more modern and engaging.
Designing Todl was about more than creating a modern interface. The goal was to make online thrift shopping feel easier, more welcoming, and less overwhelming for families searching for affordable clothing.
DESIGNED FOR FAMILIES
Todl was designed with the understanding that shopping for growing families should feel simple, organized, and less stressful. The experience focuses on helping users browse affordable clothing more naturally through thoughtful organization, curated discovery, and a cleaner shopping interface that feels easy to navigate.
The goal was not just to modernize online thrift shopping visually, but to create a platform that feels more approachable and comfortable for everyday users.
PROJECT REFLECTION
Designing Todl reinforced the importance of creating digital experiences that feel approachable, organized, and easy to navigate for everyday users. Throughout the project, I learned how thoughtful UX/UI decisions can simplify browsing experiences while creating stronger emotional connections with users.
This project also helped me grow more intentionally as a designer by focusing not only on visual design, but on how design can improve comfort, usability, and overall user experience.
SELECTED PROJECTS
A selection of UX/UI projects focused on creating thoughtful, modern, and user-centered digital experiences.
LET’S BUILD SOMETHING THOUGHTFUL
Interested in collaborating or starting a project? Let’s create thoughtful digital experiences designed with clarity, usability, and modern visual design in mind.